We’re committed to more than great design—we’re committed to doing good.

At Area of Effect, we partner exclusively with manufacturers who meet the highest standards—not just in product quality, but in environmental responsibility. Your EnduraStran rug is made in facilities that align with the Sustainable Development Goals (SDGs) set forth by the United Nations, including:

• Affordable and Clean Energy

• Clean Water and Sanitation

• Sustainable Cities and Communities

• Responsible Consumption and Production

• Climate Action

Beyond the UN’s goals, our manufacturing partners have set ambitious in-house environmental targets to reach by 2025, including:

• ✅ 25% reduction in greenhouse gas emissions

• ✅ 25% reduction in water usage

• ✅ 25% reduction in solid waste

• ✅ Zero Waste to Landfill

• ✅ Increased use of renewable energy

• ✅ Zero environmental violations

But our commitment doesn’t stop at production. Once your rug has lived its full life, we encourage landfill diversion through carpet recycling programs in your area. ♻️